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Newegg, for example, will provide a full refund if you haven’t used any benefits in the current annual membership term Barnes & Noble allows members to opt-out of auto-renewal and will provide a refund within 30 days of a membership renewal if it hasn’t been used. Still, the terms of each retailer are different. Is it simple to end a membership? Most membership programs auto-renew and many are nonrefundable. Stephens says to be sure to read through the terms of the membership agreement before signing up to find out how your data can be shared. “Often, that’s information about your habits, tendencies, and behavior.” “If you feel that you’re getting a good deal with the membership, you’re probably giving up something,” Stephens says. Retailers will likely also track what you’re buying and how often, and use that information to hone their business. Some membership programs, such as the one offered by the hat seller Lids, ask for your date of birth with a promise to send you a “birthday present” when the day comes. “It’s really no different than taking out a golf club or gym membership,” says Doug Stephens, author of the book "Re-Engineering Retail." “You have to ask yourself at the outset, what’s the likelihood that you’ll actually use these services? You may join with the best of intentions, and then after a while look back and see that you only went golfing twice.”ĭo you know how the retailer might use your data? To become a member, you’ll likely have to share your name, address, phone number, and other information in exchange for membership. Restoration Hardware, for example, provides members with a complementary one-on-one consultation with an interior designer, which may not be valuable to you if you’re a do-it-yourselfer or you’re already working with a design pro. Will you use the extra perks? Many retailers offer additional benefits beyond discounts. “Once you make the commitment with a membership, you become a little bit lazy about comparison shopping,” says Yarrow. Amazon Prime customers spend an average of $1,200 per year on the site, compared with just $600 spent on Amazon by non-Prime members, according to CIRP. Retailers are counting on you to do both, says Yarrow. So could failing to shop around for the best price on products. Will a membership cause you to spend more than you should? Buying things you don’t need just to get rewards or a discount could end up costing you rather than saving you money.
A $100 membership to Restoration Hardware gets you 25 percent off any full-priced item, an amount you could likely offset with just a few pieces of furniture. But weigh the size of those discounts against the cost of the membership, says Kit Yarrow, professor emerita of psychology at Golden Gate University and author of "Decoding the New Consumer Mind: How and Why We Shop and Buy."Ī $15 per year, the PowerUp Rewards Pro membership at GameStop, for example, will get you 10 percent off all pre-owned games, so you’d have to buy about six pre-owned games in a year to offset that cost. Will the discounts really save you money? One of the most appealing aspects of paid retail membership programs is the opportunity to pay less for your purchases. To help figure out whether a membership will be worth the cost, ask yourself these questions.
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